Meet 6th Fail Businessman, PC Musthafa Who Built a 2000 Crore iD Fresh Food Company By Selling Idli-Dosa Batter!

Business Innovation By Uma Nagar | 3 min read

PC Musthafa

Recently, The “12th Fail” was nominated for an Oscar and I am sure that it has become a source of Inspiration for every teenager. Every teenager must realise that every failure can be overcome if one has determination. But what about those small growing kids of the 5th and 6th class, who have been always compared to that “Sharma ji ka beta.” The fear of failure and leaving behind starts growing in the heart of those innocent children.

Well, here is a real-life example of a businessman, PC Musthafa who once failed in the 6th class and was ready to become coolie like his father. But with a little encouragement and help, he resumed his education and founded iD Food Fresh Company which is now earning crores.

iD Fresh Food Company

iD Fresh Food Company was founded by 5 brothers in 2005 to give access to healthy, nutritious and delicious Indian food. iD provides various “ready-to-cook” items to Indians and foreign clients. This food company is now a well-known brand in India with an annual turnover of crores. With the great progress, today, “iD” is listed on every e-commerce company that supplies daily food products and bakery items.

iD Fresh Food understood the resistance among Indians towards packaged food but they earned the faith that their “ready to cook” items are completely hygienic and untouched by humans. In addition to it, iD fresh food products have no added chemicals or preservatives to enhance the taste or flavour. Presently, iD fresh food has become the hallmark of the “Breakfast King.”

Meet iD Fresh Food Owner

Today, iD fresh food has reached the homes of eight Indian states and is also being explored in Dubai. Behind the success of iD Fresh Food is PC Musthafa. He is the iD Fresh food owner who founded this company in 2005 along with his five brothers. With the dream of starting his own business, He started this company in a small 50 Sq ft room and today, this company has become a household name in India and worldwide. PC Musthafa is now a proud and wealthy owner of iD Fresh Food Company.

PC Musthafa

PC Musthafa Family Background

In the remote village of Wayanad district, Kerala, PC Musthafa was born into a poor family. His father was a daily wage worker and used to do coolie jobs and his mother was uneducated. Musthafa’s father wanted his children to be educated and thus, he worked hard. However, Musthafa ended up being doing the coolie work at the mere age of 10 years old.

PC Musthafa family
Source- Instagram

PC Musthafa Education

Disheartened by the situation of his family and after failing in the 6th standard, Musthafa decided to continue the coolie work just like his father. However, his middle school teacher stopped him and encouraged him to continue his studies. However, it wasn’t easy to convince him as Musthafa prioritised his responsibilities. But his teacher convinced him and handled his education expenses. Since then, Musthafa aced his classes and grabbed the computer science engineering.

Then he earned a degree in computer science from the National Institute of Technology, Calicut. After completing his education, he also did a job at Motorola with the earning of Rs.15000. Then he also worked in multinational companies in different countries like Ireland and Dubai.

PC Musthafa Biography

Full NamePC Musthafa
PC Musthafa Age45 Years Old
Birth PlaceAlappuzha, Kerala
EducationFarook College, Kozhikode
REC Calicut
IIM Banglore
PGSEM at IIM Banglore
PC Musthafa WifeSanja, Interior Designer
ProfessionCEO and Co-Founder of iD Fresh Food
PC Musthafa Net Worth2000 crore (Rs)
Awards1. JCI national award
2. Vocational excellence award
3. Entrepreneur India award.

PC Musthafa’s Journey

After leaving his job in the US, Musthafa returned to India with the dream of starting his business venture. Then in India, he sold the batter of Idli to various eateries and other selling outlets to explore his business idea. Then in 2005, he realised the potential of “Ready-to-cook” items in India and decided to establish his business in this field. He aimed to provide “Ready to cook” idli batters that are free from any chemicals and preservatives.

He founded iD Fresh Food with an investment of Rs. 25000 along with his cousins. He started a small kitchen of 50 square feet in Bengaluru’s Tipassandra and toiled hard to make it a big name in the food industry of India. His sheer determination and courage was something that kept him going without giving up.

In 2007, Musthafa became the CEO of iD Food and handled the marketing and finance department. Initially, iD used to prepare 15000 kg of Idli with 5000kg of rice and there was the sale of only 10 packets of Idli batters. Now, the sales of approximately 100 packets have reached different states such as Mumbai, Chennai, Hyderabad, Bengaluru and Dubai.

iD Fresh Food Turnover

Today, the sales of iD’s products have increased up to four times the 15000kg mixture. iD Fresh food turnover was 100 crores in the year, 2015-2016 and it increased to 182 crores in the year 2017-2019. The turnover reached Rs. 350-400 crores in the year, 2019- 2022. Presently, the iD fresh food net worth is Rs.662 Crores.

PC Musthafa Success Story

PC Musthafa is now one of the most successful businessmen who has risen from rags to riches. His story is an inspiration for those little kids who have the potential to reach great heights and become successful in future. Who ever thought that a 10-year-old child of a Coolie will establish a company that will be earning crores. However, PC Musthafa’s success story is proof that anything can be achieved with determination and hard work.

Mad4India wishes that this motivational story of PC Musthafa may encourage aspiring people to discover new ideas that will contribute to the development of India.

Who is the CEO of iD Idli Dosa Batter?

PC Musthafa is the CEO of iD Idli Dosa Batter.

What is iD Food Net worth?

The Net worth of iD Fresh Food is 662 Crores.

When iD Fresh Food was founded?

iD Fresh Food was founded in 2005.

For Copyright Purposes, Links to Feature image- 1, 2, 3

If you loved reading this inspirational story of PC Musthafa, then do read about a Water Boy To A CEO: Dadasaheb Bhagat Turned the Tables From Being An Office Boy To Owning A Company Worth Crores

If you know more inspirational stories about any person, company, new idea, or social initiative, write to us at, or share such information with us on FacebookLinkedIn or Instagram.

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