“GO DESi All Set To Travel Videsh” – A Startup Promoting Traditional Indian Sweets & Snacks

Business Innovation By Ritika Bidawat | 2 min read

Go DEsi

Vinay Kothari, a Bengaluru-based entrepreneur, was travelling in the Western Ghats highlands in January 2018 when he came across a local seller selling delicious jackfruit candy bars. The toffee bars were created by a local company. Kothari had a ‘eureka’ moment after being surprised by the peculiar flavour of the toffee, and GO DESi was created.

Go DEsi
Source – GoDEsi

GO DESi Became The Cool ‘Thella’ In No Time

Following the walk, Vinay and his sister Raksha Kothari set up a stand at a flea market to sell local food acquired from all across North Karnataka. Their items were a huge hit, selling out in just one & a half days in a three-day stall reservation.

Finally, In 2018, the brother-sister team launched their little confectionery firm and began shipping products to retail establishments and building micro units in adjacent communities.

Go DEsi
Source – GoDEsi

It is now a digital e-commerce company that offers sweets, mints, and Meetha. In 2019, GO DESi’s candy bar — Desi PopZ — became Amazon’s fastest-selling confectionary item. It currently sells fruit snacks, lollipops, and sour candies in addition to its tamarind & jaggery (imli) sweets.

Go DEsi
Source – GoDEsi


GoDEsi, Go Good

With the support of over 70 women, GO DESi has the potential to create over one lakh Desi Popz every day. Women make up around 95% of the overall labour employed in GO DESi manufacturing plants. It also helps six small female enterprises and has created 117 employment and Rs.1.24 crore for rural Areas. It has established its marketspace in several Indian states.

Go DEsi
Source – Facebook

GoDEsi is not simply jumping the rights of expectation with income but at the same time it is providing employment to a lot of many locals of the area just like Brothers Duo who Design Sustainable Products Via Zero-Carbon Footprint Business & Earn 70 Lakh/Year

Their item sells across the country, but Telangana, AP, Karnataka, and Maharashtra have the most dominance, Currently, the digital firm promises to make 2.5 crores in income per month. Kothari stated that the business’s goal is to become a 500-crore corporation within the next 5 years.

Because Indians enjoy a sweet after a meal, there is a large potential market for confectionary food items such as sweets. The Indian confectionery business was worth $1.6 billion in FY20 and is expected to increase to $3.7 billion by 2026.

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GO DESi Ready To Go Global

It does, however, plan to export these distinct Indian flavours. It has earned a $20,000 equity-free award & $100,000 AWS Points in Amazon’s startup accelerator programme. This award will be used by GO DESi to increase its presence in worldwide markets.

“We aim to go global because, in addition to a large Indian diaspora overseas, the West is fascinated & interested in desi flavours from India. If dark chocolates from other countries can be brought into India, why can’t our desi flavours? “

The siblings found their own way of flavour in the western ghats of India & finally they are ready to sail abroad. it’s not a new kind of story, Fatema Barodawala Self-Funded Her Startup And Is Now Winning Hearts With Varieties Of Designer Cakes but the catch here is, they are bringing the basic taste into a branded label that to with such grace.

Go DEsi
Source – GoDEsi

According to him, the firm would target the sweets markets of the United Kingdom, West Asia, and the United States. Creating India’s most popular FMCG brand GO DESi promises to be a 100% traditional & natural brand. The candies are created with fruits and jaggery rather than processed sugar. The company sells a broad range of sweets, including Desi Popz, Desi Meetha, and mints in flavours such as sour pineapple amla, spicy lemon, bytes, and others.

Go DEsi
Source – Facebook

They send around 250 orders every day and have attracted over 1.5 lakh consumers per year. As we all know that Indians are becoming increasingly health-conscious, as a result, their goods have no added refined sugar, preservatives, or artificial colour and are subjected to rigorous testing. “These sweets include actual fruit,” authentic is the new cool to them.
GoDEsi is a tangy start to the sweet taste of India in the world out there, & we wish all the luck to the team of GoDEsi.

Feature Image – Facebook

If you like this story, please read the motivation story  – Inspiring Story Of Kapil Surana, Founder Of India’s Finest Organic Farm, Surana Organic Farm

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