Facts About Success Story Of Asian Paints And How It Became Asia’s 3rd Largest Paint Brand

By Archana Bhakta | 2 min read

asian paints

Har Ghar Kuch Kehta hai. We all have seen this advertisement on TV while growing up. Behind the beautiful wall colors and shades of palette, there is a lot of hidden struggle.

For generations, Asian Paints have maintained the reputation of being the best paint company among Indian households.

Asian Paints is a multinational company across Asia. Stood by its promise, it is Asia’s third-largest paint company and India’s leading one.

The beautiful walls had to make forth and back to build their empire. It is surprisingly notable that Asian Paints dates back years ago. Their journey of accomplishments, challenges, and solutions will drive you crazy.

Asian Paints Limited has made every household look beautiful since 1942. It goes beyond when India was opposing its independence against the British Raj.

Asian Paints

asian paints
Image Source – Instagram

Asian Paints was founded on 1 February 1942; by four friends Champaklal Choksey, Chimanlal Choksi, Suryakant Dani, Arvind Vakil. It has its headquarters in Mumbai, Maharastra, and is served globally.

Initially, this global spectrum company was started in a garage in Gaiwadi, Girgaum, Mumbai.

The multinational company is engaged in the distribution of paints, products of home decor, bath fittings, and offers related services. The company is also the holding company of Berger International.

History of Struggle of Asian Paints

Image Source – Instagram

In the context of the Indian Paints Industry, the foundation was laid in the year 1902 with the home brand Shalimar Paints in Calcutta.

It was in 1942 that a tumultuous change took place. With World War II and Mahatma Gandhi’s Quit India movement, the unseen happened in the same year.

Spotting the opportunity, the 26-year-old entrepreneur Champaklal Choksey, along with his three friends Chimanlal Choksi, Suryakant Dani, Arvind Vaki founded Asian Paints.

The four friends founded Asian Paints, with the motto of being progressive and creative. Unfortunately, when the company was gaining its wings, a sudden halt occurred.

At that time founders named the company “The Asian Oil & Paint Company”, a name picked randomly from a telephone directory. 

The paint company was put to a temporary ban due to political crises like World War II and the Quit India Movement. Despite the discouragement of the ban. The affirmative paint brand made an annual revenue of 23 crores becoming the leading paint manufacturing company of India.

Then and there, there was no looking for the company. The co-founder did an in-depth market analysis of customer preferences and identified opportunities to create a product.

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Then, during the 1950s, Asian Paints launched a new innovative product, followed by a successful advertising campaign.

The effective campaign has been a priority of Asian Paints in visualizing the cornerstone of the company’s marketing strategy.

By 1925, the paint brand had already made an annual turnover of 23 crores. Ault was in 1967, Asian Paints became the largest paint company in India.

asian paints
Image Source – Instagram

Along with the success comes change. The promoters realized that with a new generation, they would need the resources to tackle the evolving scaling of the organization.

The journey of starting from a small garage to set up the world’s largest paint company wasn’t easy.

Asian Paints chose to serve a neglected market of India. They extensively worked and built an empire providing the best solutions.

At present, the company has operations in more than 22 countries.

It is fundamentally operating across four regions in Asia, the Middle East, South Pacific, and Africa. Asian Paints has eight corporate brands operating in different regions.

Over the years, the launch of new products, backed by research aiming to fulfill consumer expectations.

With more than 50 years of market leadership and more than 75 years of existence, the company has generated stupendous wealth for its investors and has provided astute home solutions.

The paint brand is a multinational corporation which has 26 manufacturing plants across the globe it also serves 150,000+ retailers in India.

It is worth mentioning that Asian Paints is Asia’s 3rd largest paint brand and 9th largest paint brand across the world.

The surge of Indian companies has impacted the world and continues to do so. We hope to see more success stories of homegrown startups that are now being listed among the top empires of the world.

To know more about Asian Paints, check – Website, Instagram, Facebook

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