The natural detergent powder is something new for us but the detergent powder isn’t. We use commercial laundry detergents which contain synthetic chemicals that seep into the soil and cause irreversible damage to it. The soil becomes infertile, making the land unsuitable for cultivation.
The commercial laundry detergents aren’t good for Mother Earth. There’s a concern regarding environmental degradation, and it’s prime time we work towards making eco-friendly products. One such eco-friendly product has been introduced by the IIM couple named ‘KRYA”.
Krya has come up with such eco-friendly, low-cost products as a step towards bringing about a change for the betterment of society. Preethi Sukumaran and Srinivas Krishnaswamy, a couple who are both IIM graduates wanted to get into business but chose the road less traveled. They gave us a product range that is eco-friendly, low cost, and is an alternative to the commercial products we use.
A vegetarian couple from Chennai who has set things in motion and is dedicated to working for environmental safety as it brings along a sense of satisfaction. The couple quit their professions in 2009 and took a break and started their very own business which aims to provide us with low-cost, eco-friendly, natural cleansers. We can surely say that their journey is an inspiring story.
The Procedure of Making Green Products
Srinivas said that they had been using soapberries at home for washing garments for several years. When they were working on natural detergent, they used the same philosophy to come up with natural detergent powder. It was Preethi’s idea to use cleanser berries for washing garments. She said that the use of cleanser berries goes back to the old days and it is a fact that Buddha himself used cleanser berries for the same reason.
Preethi also bought a sack of cleanser berries from a Naattu Marundhu Kadhai which is a customary prescription store, and she started testing those ingredients at home. After performing several experiments, Preethi came up with the final formulation.
Cleanser berries that are Sapindus Trifoliatus are also known as Poongankottai, Areetha, Reetha, and Kunkidikkai. Now the couple sources their cleanser berries from a natural ranch which is 80km from Guntur in Andhra Pradesh. It is known to be the biggest cleanser berry ranch on the planet that sends out its products to several other countries as well.
Being the compassionate human she is and also a nature lover, she shared her tips and business model idea with people who had asked for them. On asking why she decided on doing so, she gave a beautiful reply saying that she does not believe in holding an imposing business model over its utilization. She said that it would be rather better and beneficial for Mother Earth if more people came in and worked in the same field of introducing natural, eco-friendly, low-cost products.
The Success Story
This powder was launched and really appreciated by people all around India. They have around 300 clients in different parts of the country. Most of the clients are from Chennai and Bangalore, but they also have clients in Pune, Mumbai, and Delhi.