Diageo announces the launch of 100% plastic free paper bottles in 2021

Mad4Change By Harshita Singh | 1 min read

Diageo

Over time, the emphasis on sustainable development has increased drastically. Recently, Diageo has announced that it would launch plastic-free 100 percent paper bottles for spirits. Such bottles will be their first kind in the entire world.

Introduction

Diageo is a company in alcohol beverage with several collections of brands. The brands include Crown Royal, Windsor Whiskies, Captain Morgan, J&B, Cîroc, and Ketel One vodka, Johnnie Walker, Don Julio, Guinness, and Tanqueray. Their products are sold in over 180 countries.

Diageo
Image Source – Website

Puplex limited – Sustainable packaging technology company

They announced that the 100 plastic-free paper bottles are made of source wood. They announced the launch of the bottles after partnering with Pilot Lite. Pilot Lite works in venture management. Together they are introducing a new initiative ‘Puplex Limited’ under which 100 percent plastic-free bottles will be launched. Puplex Limited will be a sustainable packaging technology company.

Partnering companies

Puplex Limited wants its bottles to be used in all areas of life in different sectors. To ensure that their dream comes true, they have partnered with other FMCG companies like PepsiCo and Unilever. More partner companies still need to be announced by Puplex Limited. The partner companies will launch the plastic-free bottles under their own brand name based on the technology and design of Puplex Limited.

Statements of people

The Chief Sustainability Officer mentioned: We are proud to launch a 100 percent plastic-free paper-based bottle. We try to constantly come up with packaging that promotes sustainability. The bottle is a good fit. Nothing can be better than launching it with Johnnie Walker. Johnnie Walker is a 200 old year brand that is known for its innovation over years.

The Chief R&D Officer of Unilever mentioned, ” We are proud to be a part of a collaboration that will reduce the use of plastic. We too have reduced our plastic use in the company.”

Specialty of the paper bottles

The first of its kind 100 percent plastic-free paper bottles will be recyclable. The bottles will be made out of sustainable sources of wood. The bottles can be molded into various designs without comprising quality. The bottle can hold a variety of liquids and is in line with United Nations Sustainable Development Goals: ‘Responsible Consumption and Production’. This goal was adopted by them.

Sustainable development

Sustainable development is the need of the hour. Such innovative ideas are supported and encouraged by Mad4India. The world needs to adopt an eco-friendly lifestyle for the welfare of the environment and humankind.

Diageo India
Image Source – Website

If you like this Innovational story of plastic-free bottles, please read about Jugaad Factory,  where waste materials are converted into new artistic home decors.

To know more about Diageo, please check- Website, YouTube and Twitter.

To know more about Pilot Lite, please check- Website, LinkedIn and Twitter.

If you know more inspirational stories about a person, company, new idea, or social initiative, and want us to write it on mad4india.com, share such information with us on Facebook or LinkedIn.

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