Winters, pollution, daily travel for corporate life and so much more about city life — can damage your skin, leaving pimples, rashes, or skin irritation. When the modern lifestyle can affect our skin this much then just imagine the ill effects of all this on newborn babies, who are exposed to the climate directly after being in the safest womb for months.
A motherly concern for her baby led to the rise of India’s leading skincare brand, Mamaearth. This brand, founded by Ghazal Alagh, is a trusted one-stop shop for all age groups for skincare, haircare, and natural beauty products.
Ghazal Alagh was not ready to accept the chemically produced products for her child. This led her to become the Mamaearth owner, building a safe and protected environment for many!
Mamaearth founder story
Building business is like bringing up a child. You have to nurture it at every step!
Mamaearth founder – Ghazal Alagh
You must have seen advertisements for Mamaearth all over the social media platforms and broadcast channels. But do you know who created it? Ghazal Alagh is the CEO and founder of India’s first toxin-free baby care products brand, Mamaearth.
Born on 2 September 1998 in Gurugram Haryana, Ghazal spent her prime years in Chandigarh. Completing her schooling from Chandigarh, she pursued graduation in BCA from Punjab University. Ghazal was always a bold woman and her personal life could not hamper her dreams. She got married in 2011 but with a desire to study further, she went to New York to complete a summer intensive course in Design and Applied Arts in 2013.
Ghazal Alagh success story
After her marriage, Ghazal completed her summer course in New York. After her return, she got pregnant with her first child Agastya. As firstborns are always special, so Ghazal was concerned about using only toxin-free products for her baby.
Agastya was a sensitive child and the doctors advised Ghazal to protect him for harmful chemical-filled products as his skin would react to anything that was not toxin-free. Upon the instructions of care, Ghazal and her husband began searching for toxin-free products for baby care. There weren’t any in India so they had to order internationally. The frustration of not getting a safe product for their baby easily led to on the road of developing Mamaearth!
Ghazal Alagh Achievements and Awards
| Super Startup Asia Award |
| Featured in Forbes India’s top 40 |
| Asia’s first Made-safe brand |
| Received Global Organic Textile Standard |
| Best Indian Brand of the Year (2018) |
Ghazal Alagh husband – Mamaearth cofounder
As a motherly concern, Ghazal nourished the idea of creating a brand that would solve the problems of other new mommies like her. Ghazal along with her husband Varun Alagh co-founded Mamaearth in 2016. So, as Mamaearth cofounder, her life partner became her business partner as well.
Discover the story of Mamaearth
Mamaearth is a revolutionary Indian-based startup that was developed by a mother for the mothers. The need to discover something like mamaearth was aroused by the concern of a mother to use toxin-free products for her baby having sensitive skin. Founded in 2016, she realized that India lacked reliable chemical-free products that are safe for infants.
Initially, mamaearth offered a wide range of natural ingredients and skin care products for infants creating a safe and chemical-free environment for them. They make sulfates, parabens, mineral oil, and synthetic fragrance-free products that can be used directly for newborn babies. Slowly, mamaearth expanded the range of its products upon discovering that not only infants, but adults are also looking for toxin-free products.
So, Ghazal Alagh decided to expand the network of her brand by inventing strategies for curating toxin-free haircare, skincare, hygiene and wellness products. The path to expanding the already established network was not easy but Ghazal along with Mamaearth cofounder, her husband put in extra effort. Today, they are a successfully established brand selling multiple toxin-free products for both, adults and infants.
Asia’s first brand to earn “Made-safe” label
Establishing its presence in the international market, Mamaearth gained the trust of many by the quality it offers. Today, mamaearth is the only brand that earned the label of “Made-safe” in the whole continent.
The business model used by Mamaearth owner, Ghazal Alagh
Ghazal Alagh uses a Direct-to-consume business model for her brand mamaearth. It uses e-commerce platforms for selling its products to customers. They believe that by sending the products directly to the consumers, they can ensure the quality and secure packaging of their products.
Initially building a relationship with the vendors was tough for Ghazal Alagh as business was always a male-dominated field in India. But with an attitude of never giving up, Ghazal continued and today, she has a long list of vendors awaiting her yes of collaborating. Today, the successful brand Mamaearth is carrying a unique initiative that will plant a tree for every big order. Till now they have planted around 4 lakh trees!
Mamaearth owner net worth
Ghazal Alagh, the self-made businesswoman attracted lots of eyes to her earnings. The mamaearth owner net worth is around Rs. 150 crores making her a successful leading women entrepreneur in India. She even judged Shark Tank, a show with a panel of great investors deciding which business model to invest in.
Ghazal Alagh Mamaearth owner future plans
Ghazal Alagh has enthusiastic plans for Mamaearth. She is working to execute her products in the global market internationally. She plans to create a network where everybody in any corner of the world can access their products easily for their newborns without any worries.
Advice from Mamaearth founder
It’s all about summing up the courage to take the first step and stay committed to the chosen path.
Ghazal Alagh – Mamaearth owner
In one of her media presence, Ghazal Alagh mentioned that the book, Atomic Habits written by James Clear has always inspired her in life. She re-reads it every time when she is about to take a big step in life. As per Ghazal Alagh, no responsibility or relation can stop in life from achieving what you wish. It’s just that you have to find a motivation to continue and nothing can stop you in life!
Mad4India supports strong females like Ghazal Alagh and wants to contribute to creating more female rock stars like her. Share this story with the females in your life and help them take that “first step” in life.
For copyright purposes, links of feature Images – 1, 2
Frequently Asked Questions
Does Mamaearth ship internationally?
Yes! Mamaearth recently made this addition and now you can order their products while sitting anywhere in the world and they will be delivered to your doorstep.
Can a teenager use Mamaearth products?
Yes, mamaearth products are toxin-free and tested as well. Anybody including infants, teenagers, or elderly people can use it.
Can I return a Mamaearth product free of charge?
Yes, if the packaging is not damaged then you can return the product within 7 business days.
If you were reading till here, then the story of mamaearth founder Ghazal Alagh was inspiring for you. Do give a read to a similar story of India’s First Billionaire Dalit Entrepreneur Rajesh Saraiya: Father’s Foresight Carved A Name The World Won’t Forget.
If you know more inspirational stories about any person, company, new idea, or social initiative, write to us at mad4india.com, or share such information with us on Facebook, LinkedIn or Instagram.
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