Rock The Desi Look With 5 Brands Re-Introducing Khadi Clothing With A Twist, This Gandhi Jayanti

Stories from Society By Isha bhama | 4 min read


Khadi clothing, made of unique and hand-spun fabric, holds a special place in the heart of India. It’s more than just a cloth; it’s a symbol of India’s rich heritage.

The story of khadi clothing is deeply interwoven with the life and teachings of Mahatma Gandhi, who demonstrated its use as a means of economic freedom during India’s struggle for independence.

khadi clothing became a powerful symbol of resistance against British colonial rule, as it represented the ideals of simplicity, independence, and unity.

Khadi Clothing With A Twist

However, as the world raced for technological advancements and modernization, khadi clothing gradually lost its value among people. In the fast-paced world of machines and synthetic fabrics, the significance of this handspun, handwoven cloth started to fade away. But everyone wants, a little something that is sustainable and comfortable, right ?

But, in recent times, there has been a re-birth of interest in Khadi, as people recognize its sustainability and cultural value. It’s a fabric that is making a remarkable comeback, as the world rediscovers the beauty and comfort it brings to fashion and lifestyle.

In this article, we will dive into 5 amazing stories of fantastic founders who have brought back the essence of khadi clothing back into our culture.

1. Godwit Khadi ( Founded By Namita Sharma )

Namita Sharma, the founder of the brand, always had a dream of becoming a designer, born of her deep love for vibrant colors. Despite her decision not to continue any formal education in fashion and design, her never-ending passion led her to a clear path of designing clothes that matched her father’s great appreciation for khadi.

Godwit Khadi’s aim centers around the re-birth of old Indian craftsmanship styles and the promotion of Khadi and Raw Silk as main components of today’s fashion. They design looks by blending styles from Western and traditional cultures, making their clothes unique from other brands. Not only tops, shirts, or bottoms, their versatile product range includes wedding gowns, party-wear dresses, trench coats and whatnot!

Their commitment extends to a fair trade policy, ensuring equal profit-sharing with partner farmers and craftsmen. Their ultimate goal is to save India’s rich traditional heritage for the benefit of future generations. You can visit Godwit Khadi at

2. Umang Sridhar Designs (Founded By Umang Shridhar )

Umang Sridhar is the founder of Umang Sridhar Designs, an innovative business-to-business fabric supplier platform formerly known as ‘KhaDigi’. The primary aim of this platform is to empower women living in rural parts of India. Umang Sridhar’s vision involves providing valuable skills to these women, specifically in the art of weaving and spinning traditional khadi clothing, while also introducing them to the world of digital technology for material printing.

Coming from small Indian village, Umang Sridhar has been unstoppable in her commitment to enhancing the lives of women in these challenging areas. Under her leadership, her start-up has adopted a model that serves to Indian retail giants, including Reliance.

Umang Sridhar, born in Kishanganj Village, India, had a vision to empower women. With just 30,000 rupees, she started a clothing company that now has a turnover of millions, supplying khadi clothing fabric to major corporations. Her commitment to women’s employment led to the creation of jobs for dozens of women, making a positive impact.

She was recognized on Forbes’ 2019 list of successful individuals under 30 and is an inspiration for those seeking to achieve their dreams through determination and hard work. If you’d like to access their website, please click on

3. Greenwear ( Founded By Abhishek Pathak )

Abhishek, originally hailing from Sultanpur, Uttar Pradesh, completed his education in textile design at NIFT-Delhi. During his time at NIFT-Delhi, Abhishek had invaluable exposure to a wide range of fashion-related design and technology which always fascinated him.

As a student from NIFT, he had the opportunity to immerse himself in artisan clusters and learn about local craftsmanship. His first experience was visiting the Maheshwar weaving cluster in Madhya Pradesh, where he gained firsthand insight into grassroots weaving practices.

Greenwear’s unique selling proposition (USP) roams around its internal value chain, known as ‘solar-vastra.’ This part makes the production of yarns on solar charkhas, the weaving of fabrics on solar looms, and the creation of clothes using solar sewing machines.

With their production house in Lucknow, Greenwear plays an important role in connecting solar charkha yarns spun by rural women in various textile clusters across Uttar Pradesh and Bihar to the broader market. They specialize in producing a range of fabrics, including khadi clothing, which is hand-spun and woven natural fiber cloth, employing solar looms and traditional handlooms.

These fabrics serve as the foundation for crafting various garment styles. While the yarns are spun by rural women in their homes, the fabrics are woven by traditional weavers or individuals who have received training in operating looms. You have the option to click on this link to go to their website

4. Beej ( Arundhati Kumar & Neeti Mehra)

Studio Beej, a sustainable Indian accessories brand, fills a void in the domestic fashion accessory scene by crafting bags from eco-friendly materials like cork and Piñatex, adorned with upcycled and recycled elements.

Founder Arundhati Kumar’s diverse upbringing in Kolkata, coupled with her experiences in luxury hospitality in Rajasthan, inspires her creations. Neeti Mehra, an award-winning communications professional, champions sustainability through Beejliving, bridging tradition and modernity for a more mindful lifestyle.

Find a blend of order and classic at this khadi clothing brand, dedicated to the revival of authentic Indian khadi through streetwear at

5. Red Sister Blue (Founded by Naina Yadav & Micahel Grobe)

Red Sister Blue based in Mumbai creates attractive khadi clothing all over Mumbai and Delhi’s Shahpur Jat Village. A startup co-founded by two women, Naina Yadav and Micahel Grobe is a platform offering khadi clothing in western styles for young urban Indian women. Their brand bridges the gap between tradition and style.

Red Sister Blue crafts pure khadi clothing into shorts, pants, dresses skirts, and tops made of khadi. For two best friends with different tastes in fashion, their brand is a one-stop solution as they have something for every girl.

The founders believe that khadi clothing is often seen as a luxury being too expensive so they decided to eliminate that misconception by offering unique Khadi clothing at an affordable price. To check out their unique collection, visit their Instagram store.

Mad4India is filled with awe at the entrepreneurial journeys of these remarkable founders, and we extend our heartfelt best wishes for their future endeavors. If you enjoyed this narrative, don’t miss out on this: Dastkar Ranthambore Empowering Local Artisans Past 20 Years: Over 370 Artisans Uplifted.

If you’re aware of additional inspiring narratives involving individuals, companies, innovative concepts, or social initiatives that you’d like us to feature on, please share this information with us through InstagramFacebook or LinkedIn.

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