In the bustling city of Mumbai, where dreams and aspirations often collide, a young and dynamic individual named Kunal Chourasia has emerged as a crochet design extraordinaire, who is making a fortune out of the art.
24-year-old Kunal Chourasia embarked on a remarkable journey, transitioning from the monotonous world of IT to pursuing his passion for crocheting and ultimately transforming it into a thriving start-up. His creative venture, known as ‘Crochet by Kunal,’ proudly carries the tagline “Crochet Over Cliche,” symbolizing his unique approach to the crochet design.
Crochet Design – How it started for Kunal
Kunal’s tryst with crocheting began at the tender age of 6 when his maternal grandmother introduced him to the vibrant and captivating crochet design. It quickly became a beloved hobby, providing solace and joy during times of boredom or anxiety.
As he ventured into adulthood, Kunal pursued a Master’s degree in marketing advertisement, all while cherishing crocheting as a constant companion.
After completing his education, Kunal found himself working as a social media executive, a fast-paced and demanding role in the ever-evolving digital industry.
However, the hectic schedule and relentless pace left him yearning for something more fulfilling. It was during the lockdown, a period that forced many to introspect and reevaluate their lives, that Kunal’s love for crocheting deepened.
With newfound determination, Kunal took a leap of faith and transformed his hobby into a small business on Instagram. The initial response was modest, and the journey was fraught with challenges. However, Kunal’s work began garnering recognition on social media platforms, captivating a growing audience with his unique creations of crochet design.
As orders poured in, Kunal made the audacious decision to leave his stable tech job and embrace his crocheting business wholeheartedly, officially becoming a full-time entrepreneur in January 2023.
Yet, this bold move was not met with unanimous support from Kunal’s family. In a heartbreaking turn of events, he was asked to leave his home if he insisted on pursuing his crocheting business.
As Indian parents, they love me dearly but do not understand my decision to risk it all in the name of passion. One day they will understand what I am doing and why, but until then, it’s a constant struggle with my family.
However, amid this turmoil, Kunal found solace and unwavering support from his boyfriend, who stood by his side through thick and thin.
Not only did his boyfriend provide emotional encouragement, but he also played an active role in helping Kunal create and edit videos for social media, adding an extra layer of creativity to his enterprise’s hustle in promoting his crochet design. Additionally, Kunal’s friends served as a wellspring of motivation, propelling him forward on his entrepreneurial journey.
As a brand manager for a reputed company, my boyfriend has always been there for me as a guide. I remember when I wanted to leave my job and pursue my crocheting business, I felt uncertain. However, my boyfriend constantly motivates me and is always incredibly supportive.
Kunal is happy with his crocheting business and does not care what society thinks of his choices. Crocheting is considered an old-age feminine culture. Breaking such stereotypes, Kunal has established his start-up of crocheting products and he loves his work.
Crocheting came very naturally to him. His grandmother encourages him whenever he video calls her to show his new work, giving a very positive response. Kunal tells Mad4India, he has not faced artist’s block yet, because he is constantly motivated by people giving him different ideas to work on.
Operating under the banner of ‘Crochet by Kunal’ on social media, his start-up began with a modest range of products, tailored to the preferences and trends that resonated with his audience. As the orders multiplied and his social media presence surged, he has now found immense satisfaction in his decision.
Crochet by Kunal
To date, ‘Crochet by Kunal’ has sold over a thousand unique crochet designs, captivating customers across India with a social media presence of 14,000 followers. Kunal, the driving force behind this venture, manages all aspects of his start-up independently. However, he envisions expanding his team and establishing a dedicated website in the near future, allowing for streamlined operations and broader outreach.
When asked about his current earnings, Kunal’s face lit up with pride and satisfaction. With a sparkle in his eyes, he exclaimed, “I now earn four to five times more than I did in my previous job.” The passion and dedication he pours into his craft have undeniably reaped rewards, both financially and personally.
What can you find?
At ‘Crochet by Kunal,’ customers are treated to a delightful assortment of funky items, trendy toys, crochet clothing, and bespoke creations, all handcrafted with meticulous care.
With a delivery time of 7 to 10 days, Kunal strives to ensure that each customer receives their order promptly and with the highest level of craftsmanship. Additionally, he conducts crocheting workshops twice a month, sharing his skills and passion with fellow enthusiasts. Information about these workshops is announced on his social media handles, inviting others to join him in exploring the beauty of crochet design.
Additionally, he plans to launch a dedicated website, further enhancing the systematic functioning of his start-up. With each passing day, he hopes to inspire more individuals to chase their dreams and embrace their true passions.
If anyone wants to join Kunal on this incredible journey and explore the world of ‘Crochet_by_Kunal,’ he invites them to connect with him on Instagram. Together, they can celebrate the beauty of crochet design and create something truly extraordinary.
If you like the story of this unique crochet design business idea, please read about an Incredible Story Of An 18-Year-Old Entrepreneur Carving Innovative Ideas For Students’ Study Material
If you know more inspirational stories about a person, company, new idea, or social initiative, and want us to write them on mad4india.com, share such information with us on Instagram, Facebook and LinkedIn.