Imagine a world where every meal lacked the proper blend of sweet and salty flavors. In the world of culinary essentials, salt and sugar are two powerful weapons that can either make or break our dish. These inconspicuous crystals are more than just spices; they are taste architects, texture sculptors, and, in their own distinct ways, gatekeepers of our health.
If food is an art, then salt, sugar, and spices are the colors of it. But using that common white salt and sugar doesn’t always fulfill our strange and peculiar cravings. Our taste buds always crave new and extraordinary flavors that we cannot get in the bland white salt and sugar.
Therefore, an Artisan palate brings you a range of handcrafted flavored Himalayan salts and sugar that will enhance your dish with its rich flavors and taste. Let’s delve into the journey of this brand that brings you the best alternative for common salt and sugar.
The Artisan Palate- The Delicious art of this Husband Wife Duo
The Artisan Palate is a premium store that brings you natural and pure varieties of Himalayan salts Demerara sugars and seasoning blends. Artisan Palate was established in 2016 by a husband-wife duo, Arjun Kapur and Nivriti Rahotgi Kapur.
Before the story of Artisan Palate, let’s dig into the story of Arjun Kapur and Nivriti Rahotgi’s love story. With their shared love, they both shared the same visions and same ideas. Being married for 11 years, they both fused their marriage with work and co-founded Artisan Palate.
The artistic story of their venture started when Nivriti Rohatgi Kapur, the CEO of the company discovered the varieties and benefits of authentic pink Himalayan salts and Demarara sugars. She observed that these quality salts and sugar are difficult to find and purchase. Nivriti was well aware that people are now more inclined towards natural remedies. So, She came up with the idea of providing rich quality salts and sugar with many health benefits worldwide.
Their brand is FSSAI-licensed and uses clean technology in the production of their salts and sugars to remove any traces of sand and other impurities. Moreover, Artisan Palate’s products have no artificial flavours. Every product is infused with natural flavours.
Arjun who was handling his family business of garment and textiles was impressed by his wife’s homely idea and they both decided to give it a shot. They both delved into the vastness of these pink Himalayan sea salts and demerara sugars. With their venture, Artisan Palate, Arjun and Nivriti have also added a list of savoury sauces and seasonings to enrich our senses.
The Journey of finding Unique Undiscovered Flavours
Arjun loved travelling all around the world. It was during his trip to Europe. He noticed that people in Europe appreciated and loved the Pink Himalayan Salt. This salt was the talk of the town there. Moreover, he sensed that people weren’t very aware of the uniqueness and vast health benefits of the Pink Himalayan Salt. He also realised that the Indian market was still untapped when it came to flavored sprinkles and that it should be given a try. So, he explored and tasted the different flavours of the salts leading him to curate a diverse range of salts.
Artisan Palate was started with a united team of two- Arjun and Nivriti. They both make the best team in both personal and professional life. In a time of crisis, Arjun’s calm demeanour helps Nivriti not to lose her composure.
Adding up to this, now they have a small and dedicated team of 7-8 people. Arjun and her wife look after the exploring and tasting of the salts while their team takes care of packaging branding and much more. The salts and sugar’s rich flavours are sourced from worldwide.
With the addition of salts, the Artisan Palate has also handcrafted a beautiful and delightful range of sugars with the rich flavours of coffee, vanilla, cinnamon, and chocolate. Their list of products doesn’t end here, Artisan palate also has the sauces and sips to spice up our food.
The main challenge for Artisan Palate was the sourcing of unique ingredients and flavours from reliable sources that have a 12-year shelf life and also ensuring that ingredients are chemical-free and pesticide-free. Another challenge was securing the shelf life of their products.
Unreveal the Star categories of Artisan Palate
It was in 2016 when Nivriti learned about the variety and benefits of authentic, unrefined speciality Himalayan pink salt and Demerara sugar. And that is when the couple decided to take a step back and re-evaluate Artisan Palate.
1. Pink Himalayan Salt
Understanding the health benefits of Pink Himalayan salt, Artistan Palate carefully and naturally crafted a wide range of flavoured Himalayan salt. Himalayan salt is a pink-hued variety of salt that is sourced near the Himalayan Mountains of South Asia. This salt has gained popularity over the years because of its rich health benefits.
Many studies claim that Himalayan salts help in detoxifying the body and also help in calming our senses which lead to the good sleep. Pink Himalayan salt contains a variety of minerals and trace elements that are important for the body’s overall health and well-being. These include calcium, potassium, magnesium, and iron.
Pink Himalayan salt is the star ingredient of the Artisan Palate as it has a unique flavour and colour. The artisan palate brings you the 14 varieties of Pink Himalayan salts such as All Natural Smoked Onion Garlic Chilli Pepper Himalayan Pink Salt, All Natural Lemon Lime Chilli Garlic Himalayan Pink Salt and etc.
2. Demerara Sugar
Instead of using the common white sugar, the Artisan palate introduces us to a distinct variety of sugar, Demerara Sugar. It is a type of unrefined sugar with a large, golden-brown crystal structure. It’s named after the Demerara colony in Guyana, which was one of the places where this type of sugar was originally produced.
Demerara sugar has a rich, caramel-like flavour due to the presence of molasses. This gives it a distinctive taste that can enhance the flavour of certain foods and beverages. Demerara sugar offers a unique flavour and texture. That’s why, Artisan Palate’s second star category is Demerara sugar.
Artisan palate has 8 varieties of flavoured Demerara sugar such as All Natural Espresso & Dark Chocolate Demerara Sugar, “All Natural Strawberry Demerara Sugar” and many more.
Why Artisan Palate is different from others?
The artisan palate is full of artistically handcrafted flavours that are rare and extraordinary. The best part is that they give us an alternative to common salt and sugar with many health benefits. Their products are natural and less processed makes their salts and sugar a better alternative to common salt and sugar.
Their products take care of our strange cravings with their unlikely exotic flavours. When I say rare that also includes their seasoning mixes such as All Natural Smoked BBQ Rub, All Natural Smoked Tandoori Masala and so many mouth-watering spicy and sweet flavours.
This husband-wife duo definitely came up with such unique and delicious solutions for our cravings. To learn more about their products, visit their website and Instagram.
Feature Image- Instagram, Canva
If you loved reading about Artisan Palate then do give read to another inspiring story of a This Bihar Mom’s Idea Revolutionized a whole Industry; Started A Shoe Laundry & Is Making a Fortune
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