Alternative Inside Clothing- Not Just An Ordinary Brand It’s An Extraordinary Lifestyle

My business ideas By Surbhi Rathore | 3 min read

Indian society functions on a different set of norms and regulations but Alterative Inside Clothing is breaking quite a few of them. A brand that is just not bound by profits but is breaking the boundaries of social restrictions as well.

We have often experienced several restrictions imposed on us, whether it’s about a person’s sexual preferences or marriage choices. The restrictions are not just about the major issues, such as those mentioned above, but are even stretched out to include musical preferences and clothing styles.

Katerien Saddler, who is different from others in her music tastes and lifestyle, is challenging one such norm. Despite being labelled as a weirdo, she ignored the negative comments and continued to practice what she felt more comfortable with through her clothing line Alternative Inside Clothing.

Alternative Inside Clothing

A brand that is inspired by music taste. Fans of Gothic rock music have often been seen in western countries but as mentioned by Katerien,

Music choices have nothing to do with region and religion.

This Catholic girl adores Gothic music like no other. She had a taste for Gothic style since she was a child. Despite being ignored by her peers, she remained forthright and open about her preferences.

Source- Instagram

This thought led to the foundation of a brand that is not just an innovative idea of business but a Lifestyle in itself – Alternative Inside.

Different Is Unique And Not Wierd

Regardless of her choices, she was always aware that she was not abnormal and that a community awaited her. Gothic is a way of life, a passion to be pursued. As a result, she never gave up on her taste. She attempted to solve this problem for others who were looking for a way to go Gothic shopping.

Source- Instagram

Kate founded a clothing brand Alternative Inside for Gothic shopping. Gothic clothing &accessories now have a one-stop shop.

About Alternative Inside Clothing

The first company in India devoted to those who accept their odd, dark, and different side and show it in style is Alternative Inside.
A clothing brand that fits well. All subcultures, whether Goth, Grunge, Punk, Metalhead, or Emo, are free to dress as their true sinister selves here.

This brand will provide you with the opportunity to reawaken your inner demons that cultural conventions have exorcised!

Know More About The Little Explored World Of Gothic Clothing And Accessories

Gothic fashion is characterized by gloomy, enigmatic, outmoded, homogeneous, and frequently genderless traits. Members of the Goth community wear it. Typical Gothic attire comprises dark clothing, unique haircuts, dark lipstick, and dyed-black hair.

Source – Katerien

The Corsets often worn in the Gothic style of clothing are seen quite often on social media nowadays, but that is just not it to the fashion. It might be a big part of fashion but it is not the whole style in itself. There is more to the Alternative Inside clothing than Corsets such as other accessories- Chokers, Fishnet, and other heavy metal fashion.

Alternative Inside clothing
Source – Katerien

It Need Not Fit In Always

We frequently make decisions that are out of place, not because they are inappropriate, but because they are so unusual. Ms. Katerien made choices that were not socially accepted. Even her own family disliked how she thought, and often asked her to adjust to the rainbows of clothing, but black is her thing.

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When asked who her biggest supporter and cheerleader is, she shared:

My life partner, my husband, is my cheerleader. Out of all the odds, he has always been on my side. I do accept that I have very different choices when it comes to life, but I was never ashamed of any of them, and my husband has always been my strongest supporter.

Beside him, one of his cousin is also an all time supporter and motivator.

The Unusual Business Idea

Alternative Inside clothing
Source – Katerien

If it’s your preferred lifestyle it need not fit into the usual norms of society.

I have always embraced my choice, but when it comes to the target audience for the brand, it has always been a difficult task to connect to them.

Presently she is trying to connect to the targetted audience through their Instagram handle and the Official Website. They have also tried to do some collaborations but they don’t seem to work for them until now. But who said stop, she is in love with herself and proudly gonna be who she is.

When we say accept yourself for who you are, we mean just the way Katerien does. It’s not a struggle story or a success story; it’s a story about loving yourself above all else, which is exactly what Monday needs.

If you like the story of this Unique business idea, please read about Unique Business Idea Of A Blessed Child – Down Syndrome Could Not Cut The Wings Of This Women Entrepreneur who also embraced her uniqueness.

If you know about more inspirational stories about a person, company, new innovative idea, or social initiative, and want us to write it on mad4india, share such information with us on Facebook or LinkedIn

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