Skincare has proven to be a problem for every third person. It’s the easiest yet most misunderstood concept for today’s generation. Korean skincare routines or celeb tips are ruling the brains of girls but they are super expensive and very difficult to maintain. But Jhelum has made things easy for us. Jhelum Anikhindi is our hero she has made it easy for us to understand and keep our skin happy. Team Mad4India had a happy talk session with her, we dug into the story behind Sui Cura and tried sharing it with you. Here are some quick questions from the founder of Sui-Cura the skincare brand.
All About SuiCura
| Owner | Jhelum Anikhindi |
| Location | Mumbai |
| Website | suicura.in |
| Contact | 9769491564 |
Rapid Fire With Jhelum Of Sui Cura – Simplifying Skincare
Q- What inspires you the most, what keeps you motivated?
The idea of creating something of my own is something that keeps me going, I understand skin care from my personal struggle with psoriasis and with this, I am making skin care easy for people this is something that keeps me motivated to work more. I think positive reviews and the glow on someone else’s face because of me actually inspires me the most.
Q-What are your hobbies, other than work what do You enjoy doing in your free time?
To be honest, I do not have a lot of free time and I am always engaged in some or other thing going around, as a small buisness owner I take care of the A to Z activity of Sui Cura but I do enjoy some leisure time doing nothing at all and rest.
Q- Who is your supportive pillar?
My partner Karthik is my biggest motivator apart from my family, he is understanding of my ideas.
Q- Was it always on your mind to start a homemade skin care products business Or was there something that inspired you into it?
So basically I would say ‘ Sui Cura just happened out of nowhere”. As I took a break from my job. I experimented with starting some 4-5 different ventures and this one automatically clicked. It was customer validation that gave me a push and I got the thurst to keep working on my venture of skincare – Sui Cura.
Q- what is the product range that Sui-Cura provides its customers?
Sui-Cura has natural self-care products that are handmade and range from skin, hair, home to mental health. Sui-Cura also functions in the fields of home decor and mental health. Mental health is our newest experiment/venture in collaboration with a therapist. It is a feeling check in journal.
Q- How and from where can we purchase the products of Sui-Cura?
We are available on our website, Instagram and on a few sustainable marketplaces as well.
Q- Biggest struggle faced by the small business owner and the strongest support for Jhelum?
There is this pullback from the society that “hey! as a small business not too many people will be interested in the homemade products and your friends and family will buy till a certain limit only, My friends and family were all I had as audience But for me, this turned out to be my strength as my friends and family was the biggest support. They stared to gift my products to their friends and family and it turned out well.
Q- If somebody plans to start a skincare business what is your advice to them?
It is a very capital-intensive business, it will take time to build your sales so I think having some money accessible is very crucial. At the same time, it is a heavy inventory industry. Understanding the need of the market is yet another crucial aspect of this business.
Q- How can one collaborate with Sui-Cura?
We are a very young brand but We are open for collaborations or partnerships whether it is b2b. One can reach out to me on our official mail which is hello@suicura.in or through our Instagram
To know more about the self care brand of our Powder- Puff girl: Miss Jhelum Anikhindi you must read our article Jhelum Left A Well-Settled Life To Start A Hustle Of Her Own, Natural Skin Care Line Started In An Apartment – SUI CURA.
Clappings for our multi-talented Jhelum who added a new lens to the market of self-care. An ambitious lady who has been called an incubator at IIM Bengaluru has a long walk ahead. I am ordering my aloe vera coconut gel you can try it too.
If you loved reading this story, also learn the top 5 ways to maintain sustainability at home.
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