Every year, 92 million tons of waste go to landfills from the textile industry. All of us contribute to this waste production as we shop whatever we like and mostly go for fast fashion trends. Be it Western or Indian traditional dress, we hardly look for the raw materials used in its making. But how do we differentiate what’s best for the environment or not?
Mad4India keeps in mind all the ways for a sustainable and better future for India and in turn the world. So, with Durga Puja, Diwali, Bhai Duj, Karwachauth and so many Indian festivals around the corner, most of us still have to figure out outfits for the festive season 2023.
We simplified your work by listing a few brands offering elegant sarees and other Indian traditional dress for women. Not just other clothing brands, but these are sustainable and vocal for local brands keeping in mind the amount of waste going to the landfills from the textile industry.
Indian Traditional Dress brands modernizing saree with sustainability
Everybody loves celebrating festivals in the best possible way they can. We decorate our homes, prepare multiple dishes, and buy new outfits for the D-day. We never compromise on our celebrations but just to be a little careful with the greatest gift we have i.e. the environment, we should opt for choices that are eco-friendly and cause less harm to the Mother Nature.
Here are a few clothing brands that hop on every fashion trend but in a sustainable manner. They bring out the best of creativity without hurting nature. Let’s have a look at them –
1. Suta
Celebrate raw threads, traditional boldness, & uninterrupted simplicity of Indian traditional dress!
Two friends Su- Sujata, Ta- Taniya co-founded the brand Suta. They were elevated by the coincidence of the syllables in their names ‘Suta‘ meaning thread. The brand name has this unique significance of the initials of the owner’s names blended into a perfect raw material for a clothing brand, thread. Having a special liking for the varied forms of art and culture across India, both girls prioritized their passion by quitting years of time investment in the corporate sector.
Suta crafts a sustainable artistic clothing range. Artisans all across the country create raw and uninhibited designs using their ancestral weaving techniques. They have a variety of traditional clothing options for both men and women. Their exceptionally beautiful silk embroidered, and cotton sarees are a perfect option to rock this Durga puja with an environment-friendly choice. This brand aspires to keep the undying spirit of artistry alive!
2. DressFolk
Launched by Nitin Mehrotra in 2017 this brand ethically collaborates with artisans and weavers to understand the context of crafting indian traditional dress. The brand enhances production by blending creative ideas with traditional practices and maintaining sustainability as well. They focus on finding the perfect textile and blending it seamlessly with traditional craft.
They have a variety of silk and cotton sarees along with multiple other fabrics slaying the fashion industry in style. For last minute trustworthy Durga puja outfit you can check out their website and select as per your preference.
3. Deshbidesh Bengal Saree
As the name suggests, this brand focuses on curating unique Indian traditional dress that are explored and worn all over the world. Having an artistic collection for every occasion, this brand offers great deals at an affordable price. Each saree at Deshbidesh is individually crafted by experienced weavers defining the rich cultural heritage of West Bengal.
Spending years in the industry, they have an established relationship with the local artisans. Figuring the best thread for the raw material, they manufacture exclusive taant, cotton silk, cotton, khadi and so many other varieties of sarees. Having something for all the ladies of different age groups, they are a true experts in the industry.
4. The Indian Ethnic Co
This Mumbai-based clothing brand was launched in 2016 by Hetal Desai and her daughters Lekhinee and Twaraa Desai. Hetal Desai had been designing clothes for her daughters for almost three decades when they decided to present the hidden talent of their mother to the world. With an investment of only Rs. 50,000, they started their small business online which has now transformed to an ethnic brand with an annual turnover of 15 crores.
They celebrate Indian artisans and weavers across the country and help hundreds of them to earn a good livelihood. Promoting sustainable fashion through their Indian traditional dress, Ethnic Co offers a variety of Indian traditional dress for women. Have a look at their Indian traditional dress collection to know more.
5. Katan Weaves
“Katan Weaves – A contemporary take on heritage!”
Katan Weaves launched by Ruchika Modi is a brand well known for its hand-woven custom-made sarees that are woven on looms and carefully handled by the weavers of Banaras. Their traditional weaving methods are contemporized to bring the perfect blend of purity and fashion to the audience.
Katan means silk, so this brand offers a variety of beautiful silk sarees perfect for every occasion. For a classy and royal Durga puja look, have a look at their Indian traditional dress collection and see what suits you the best. Check out their website.
It is very inspiring to see that the cultural Indian traditional dress – Saree can never go out of fashion as the modern age brands are working tirelessly to curate something that can be sustainable and cultural. Blending new fashion trends with our Indian traditional dress is the revised idea of preserving our diverse culture. This Durga Puja, go for a trendy and sustainable outfit.
Feature Image – Canva
If you liked exploring these sustainable indian traditional dress brands then do have a look at the story of a 5 Traditional Dress Brands You Must Explore Before The Festive Season Starts
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